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  • Writer's pictureJacki Minahan

Google Analytics GA4 & UA migration: How does it affect my biz?


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In the ever-evolving landscape of digital marketing, staying on top of the latest tools and technologies is crucial. One such tool that has become indispensable for businesses and website owners is Google Analytics. For years, Universal Analytics (UA) has been the go-to solution for tracking and analyzing website data. However, Google has introduced a newer, more powerful version known as Google Analytics GA4. With the deadline for the transition rapidly approaching, it's time to dive into why you should make the switch and how to do it seamlessly.

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Why Switch to Google Analytics GA4?


1. Future-proof your data analysis:

Google Analytics GA4 is designed to address the changing landscape of digital marketing. It provides advanced insights into cross-device tracking, user behavior, and engagement, enabling businesses to adapt their strategies accordingly. By switching to GA4, you ensure that your data analysis remains effective and relevant in the long run.


2. Enhanced integration with Google products:

GA4 offers better integration with other Google products, such as Google Ads. This integration allows for more accurate attribution and streamlined reporting, enabling you to make data-driven decisions about your marketing campaigns.


3. Improved event-driven tracking:

In GA4, the focus shifts from tracking page views to event-driven tracking. This means you have greater flexibility in defining and tracking specific actions users take on your website or app. Whether it's button clicks, form submissions, or video views, GA4 enables you to capture these events more accurately.


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6 Steps to Switch from UA to GA4:


1. Create a GA4 Property:

To get started, access your Google Analytics account and create a new GA4 property. This property will serve as the central hub for collecting and analyzing data in the GA4 system. Be sure to follow the step-by-step instructions provided by Google to set up your property correctly.


2. Implement the GA4 Tracking Code:

Once your GA4 property is created, you'll need to implement the GA4 tracking code on every page of your website or app. This code is crucial for collecting data accurately. Take care to place the code in the appropriate section of your website or app's codebase to ensure seamless tracking. You will also need to integrate with Google Tag Manager if you use this to assist with tracking data on your website or with Google Ads.


3. Set Up Event Tracking:

Event tracking is a fundamental aspect of GA4. Instead of relying solely on page views, you'll need to define the events you want to track. Examples of events include button clicks, downloads, or form submissions. By properly configuring event tracking, you can gain deeper insights into user behavior and engagement.


4. Migrate Custom Dimensions & Metrics:

If you're currently utilizing custom dimensions or metrics in UA, it's vital to migrate them to GA4. This ensures that your historical data is preserved and available for analysis in the new system. Review your existing UA settings and make the necessary adjustments in GA4 to maintain continuity in your data analysis.


5. New Features in GA4:

GA4 brings along a host of exciting features that can elevate your data analysis game. Take the time to familiarize yourself with these features and explore how they can benefit your business. From enhanced cross-device tracking to advanced machine learning capabilities, GA4 offers a suite of tools to uncover valuable insights.


6. Analyze & Optimize:

Once you've completed the transition to GA4, it's time to start analyzing your data and leveraging the powerful analytics tools at your disposal. Monitor key metrics, identify patterns, and gain actionable insights that can drive your marketing efforts forward. Use this newfound knowledge to optimize your strategies and achieve better results.


In a nutshell:

If you currently have Google UA tracking and HAVEN'T setup GA4, it's crucial to do so asap to ensure you don't miss out on valuable data and insights. By embracing Google Analytics GA4, you future-proof your data analysis capabilities, unlock advanced features, and gain a deeper understanding of your audience. Follow the step-by-step guide outlined above to seamlessly transition to GA4, and remember that expert assistance is always available if needed, just enquire with me here!

*This blog post was written by Jac with the assistance of ChatGPT.

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